William Reed Fletcher

I’m Will

Product designer and design leader, making complex products easier to understand and use

GooglePayPalCiscoBeyondTrustShopifyDeltekWest Health
Cisco

Empowering Novice Security Analysts

Empowering Novice Security Analysts — product screenshot

Turning complex incident data into clear next steps

Research HeavyComplex Workflow

We redesigned Cisco’s incident response experience around analysts’ tasks, bringing risk prioritization, investigation context, and response actions into a connected workflow. Progressive disclosure and contextual guidance helped shape an experience that serves both novice and experienced analysts.

Cisco

Twelve Products to One Platform

Twelve Products to One Platform — product screenshot

Designing a shared direction and a connected experience

Platform DesignVisiontype

We worked across Cisco’s cybersecurity product teams to define a shared platform model and architecture. We then brought it to life through canonical objects, unified navigation, contextual recommendations, and cross-product onboarding that carries configuration between services.

String.ai

From Feature Soup to Auto Replies

From Feature Soup to Auto Replies — product screenshot

Making look-alike automation features easy to tell apart

Information ArchitectureStartup

String was a text messaging tool for professionals, and as it matured it started to feel like feature soup. Drawing on 100+ onboarding calls and support emails, I consolidated three look-alike automations into a single Auto Replies section, with setup screens that spell out what each one does in plain English.