UX Design
UX Design
2025 - 2026
I joined the Google Ads team to help design an agentic help center chat experience. Large advertisers have dedicated ads agents to help them troubleshoot issues in their account, or develop ad testing strategies, but what about the other 90% of small and medium businesses?
Agentic Help Center for Google Ads
Designing an agentic support experience doesn’t have many preexisting examples, so our work was agile and we learned from each release.
The product is still in Beta, but look for a broader release in Spring 2026.
DesignMap
Product Design Lead
2021 - 2025
As Lead Product Designer at DesignMap, I've spearheaded projects for major clients such as Google, Cisco, and BeyondTrust. We specialize in bringing consumer-grade design to the enterprise space, meaning we tackle the biggest, hairiest challenges of enterprise, and finesse the solution to a refined and polished final product.
In recent years, I've found a niche in cybersecurity, finding it both rewarding and impactful. Collaborating with the brilliant and overworked community of cyber security experts, I have helped build world-class products that enhance all of our safety online.
Working as a consultant gives me the opportunity to work directly with executive level stakeholders. I love leveraging my business background to reframe design problems as business opportunities, and working to elevate the role of design.
Cisco Extended Detection and Response (XDR) Tool
This project aimed to develop an extensible XDR (Extended Detection and Response) tool tailored to assist novice SOC (Security Operations Center) analysts in reducing their time to detection of and response to security incidents in their environment.
Cisco Security (Platform Redesign)
Cisco Security initiated a transformative endeavor to redefine its offerings for organizations managing security in the cloud. We established structural, functional, and visual coherence across the existing product portfolio, built experiences for previously cross-product workflows, and worked to shift the organizational mindset to that of a cohesive family of complementary capabilities.
Google Area120
I partnered with product founders to help refine their vision, and build, design, and test their fledgling products. I worked with two founders, both focused on commercial applications of AI - one in the creator space, and the other in institutional knowledge management.
No Case Study - NDA
BeyondTrust - Platform Visiontype
We took the capabilities of previously siloed security products, and designed an extensible platform that greatly simplifies the workflows of security professionals. Leveraging AL and ML, we created an experience that combines data from multiple sensors and provides users with unique insights and remediation actions not previously possible.
No Case Study
Cisco Meraki - Design Academy
Partnering with Meraki Leadership, we set out to elevate their internal design organization’s user-centered practices.
We wrote instructional content, built templates, and cited external references for ~50 design and research methods. The final product was deployed on their internal team site for use by over 150 designers.
String.ai
Lead Product Designer, 2018 - 2021
From 2018 to 2020 I was the UX Design Lead at String.ai- an SMS based chat application. In that time I designed the product from the ground up twice, across desktop and mobile clients, and managed iterative cycles between. As the company grew and our product evolved, I lead countless design sprints, researched dozens of potential product directions, and talked with hundreds of users. It’s hard to sum up all of this work in a single portfolio piece, so instead I’ll zoom in on a few instances that I think illustrate my process and approach to product design.
Iterating on feature architecture
We’d had our product in the market for a while, but knew it was time to turn all we’d learned about our users into a new and further refined version of the product. In this case study I’ll zoom in on the design process around simplifying a set of our features to make their function easier to understand, and their setup more transparent.
App Store Illustrations - Visual Design
While UX design is my passion and forte, I am also very familiar with the Adobe Suite. I used Illustrator and Photoshop to create these stylized, realistic mockups.
The goal was to communicate a modern texting experience that was feature rich and smart.
A visual (and technical) overhaul
After having an MVP in the market for 9 months, we took all of our learnings back to the drawing board and rebuilt the platform from the ground up.
Case Study coming soon
Task BZO
Product Design Consultant, 2021
As my work with String became higher fidelity and more iterative, I realized I missed the process of defining the direction and scope of a product in its infancy. I joined the team at Task BZO to help them bring their product idea and early market research into a functional prototype.
Task BZO is built to assist officers in the Marine Corps file the archaic, tedious, and very important FITREP paperwork for each of their reports. The thought is to be the TurboTax-like front end of these arduous documents.
Defining the MVP
My first task was to wrangle all the hopes and desires of an eager CEO and put together a coherent product development strategy. A large part of that was defining the scope of an MVP, which meant getting laser focused on the heart of the user pain point. Solving that, and solving it well would bring users onto the platform, giving us an opportunity to grow into the other aspects of the business that the CEO was eager to build.
Building an early prototype
We had already validated the concept with survey work, but I wanted to build a prototype ASAP so we could start to validate the design structure and direction. Working in Figma, I prototyped a low fidelity version of the app so that we could begin testing with real potential users.
Selected Older Work (Pre 2018)
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Entirely redesigned the payment flow for Higher One's Cash Net program- a tuition payment platform used by hundreds of universities nationwide.
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Designed a number of websites for UCSF including their student newspaper, Synapse, as well as the Anesthesia department site.
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LifeLock is an identity protection service promising to "Detect, Alert, and Restore," in the event of identity theft. These reactionary measures are costly, so LifeLock wanted to explore more proactive security measures.
Over the course of three weeks, my team identified security best practices, discovered user pain points related to those actions, and researched the psychology of habit forming. The final deliverable was an iOS app prototype called Armor.
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