While at Levis, I supported many different branches of the e-commerce team, and occasionally ventured into in-store implementation of new tech products. As Levi’s e-commerce department made up a larger and larger share of their annual revenue, they knew that having a top performing website was absolutely essential. Working towards that end, I partnered with design, business, and engineering teams to plan and conduct research to inform their direction.

Below are a couple of the many projects that I directed research for. While not all processes may be highlighted below, while at Levi’s I conducted surveys, in person usability tests, remote usability tests, digital diary studies, heuristic analyses, card sorting, and more.

Evaluating a purchasing journey (via diary study)

Levi’s had just implemented a new return management system, and we wanted to understand how it was performing, so I put together a 2 stage research plan. First I wanted to quantitatively benchmark our past performance in return process and compare that to post implementation data. Then I wanted to explore exactly what the new process looked like for customers and identify any areas of potential improvement.

As a UX Researcher at Google, I primarily worked supporting the Google Assistant in its various forms. Below you can get a taste of the different products that encompassed. Unfortunately I am unable to share details about most of these projects, so if you're interested in speaking about one of them, please contact me and we can set up a time. 

Google Assistant + a screen!

Google Announced at CES 2018 that they were going to be launching a range of third party manufactured, Google Homes that would have screens. Google sees this as an entirely new way to interact with technology (voice forward, screen second), and will be competing with the Amazon Echo Show to define this new technology paradigm. 

I conducted both foundational and iterative research on this product before its launch.

Bose Headphones + the Google Assistant

The Google Assistant appears in more places than you might imagine, and one of the newest partnerships is imbedding the assistant into headphones. It's like wearing a Google Home on your head!

I conducted research on this product for the 6 months before its launch in late 2017.

Google Pixel 2

As a researcher, I primarily focused on software, but this was a rare instance where I got to focus on something more hardware related. The Pixel has the ability to register a squeeze, instead of a button-pressing, to invoke the Google Assistant.

What I studied was how hard that squeeze should be in order to trigger, and what the default settings should be. A very interesting study at the intersection of hard and software. 

Google Home

Outside of mobile phones, the Google Home is the most common place for users to interact with the Google Assistant. As a researcher on the Assistant, many of my findings in other studies were also reported back to the Google Home team to inform their product decisions. 

Google Finance - International

Before joining the Google Assistant team, I worked with the Google Finance team. The majority of my work with them was quantitative in nature and focused on emerging technology markets. 

Research methods include: Usability studies, user interviews, diary studies, remote moderated sessions, remote unmoderated sessions, and survey design + analysis.